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Information Research: The Art of the Mess [Hybrid Event]

  • Tuesday, October 19, 2021
  • 6:00 PM - 7:30 PM
  • Independence Branch of the Cuyahoga County Public Library + Virtual (Zoom)


Some information ecosystems are built organically, one feature at a time. Others are brought to life in one large push away from anarchy. Regardless of how your system came to be, research is your opportunity to integrate logic and meaning back into how you categorize information in your digital product. In this conversation, learn how to apply a deeper understanding of your users, content, and business context to the next iteration of your information architecture. Our speaker will be joining us in-person for this event! 

Speaker: Nisreen Salka McConkie, Director, UX Research, Rocket Mortgage

Nisreen Salka McConkie is the Director of UX Research at Rocket Mortgage. Her practice is founded on deep curiosity and empathy for how people think, behave, and interact in digital environments -- from helping clients to secure mortgage relief during the pandemic, to building a community of mentorship and learning on her team. Her previous speaking engagements include World IA Day Ann Arbor and UXPA Michigan. In her free time, Nisreen enjoys digital photography, experimenting with new recipes, and talking continuously for long periods of time.


5:15 - 6:00 p.m., Arrival/Check-in/Networking/Food served (in-person only)
6:00 - 6:15 p.m., Introduction and UXPA Updates
6:15 - 7:15 p.m., Presentation
7:15 - 7:30 p.m., Q&A and Closing

Attendance options:

Online only via zoom or

In-Person at: Independence Branch of Cuyahoga County Public Library

6361 Selig Dr, Independence, OH 44131

Meeting room (100)

In-person seats are limited. If in-person, please indicate a food preference.

Masks are required in the library, when not eating or drinking. If you do not have a mask, the library can provide one.

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