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User Behavior: Beyond the Basics

  • Thursday, June 24, 2021
  • 6:00 PM - 7:30 PM
  • Virtual (Zoom)



Affecting and directing user behavior is at the heart of UX and Product Design. But we don’t often talk about it beyond button color or placement. So let's dig into the subtle and not so subtle tools we have in our designer toolbelt to steer our users through the best possible experiences of our apps, sites, and systems.

Speaker: Cal (Michael) Ullinger

Cal (Michael) Ullinger is a product design manager with over 9 years of experience building innovative solutions for enterprise systems in healthcare, higher education, manufacturing, and more. He currently works on internal systems at Root Insurance, helping customers get back to whole as quickly as possible. He and his husband live in Columbus, OH where you can usually find him relaxing in his garden, playing Dungeons and Dragons, or with a VR headset on.


6:00 - 6:15 p.m., Introduction and UXPA Updates
6:15 - 7:15 p.m., Presentation
7:15 - 7:30 p.m., Q&A and Closing

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