There’s no point in doing research if you can’t summarize it, communicate it and most importantly, apply the learnings from it.
Insight-Based Research is efficient at doing all of these things. It allows a team of researchers to capture notes centrally as atomic elements, then categorize, sort and aggregate easily into major themes.
This approach is both quantitative and qualitative, and each person captures for everyone’s benefit. And because the team is proactively listening for information that will be helpful to the rest of the deliverables on the project, the body of insights becomes the easily mined raw material for everything that happens next.
Join us as we learn about insight-based research from Chris Varosy, Partner / Creative at Primitive Spark.
6:00 - 6:15 p.m., Introduction and UXPA Updates6:15 - 7:15 p.m., Presentation7:15 - 7:30 p.m., Q&A and Closing
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