Nielsen’s second usability heuristic says a system should match the real world. Easier said than done! Object-Oriented UX (OOUX) is a philosophy that helps align product teams toward this goal by rooting digital systems in familiar, real-world objects (people, places, and things) instead of abstract processes. By mapping out objects, relationships, attributes, and actions, we can design the simplest system that faithfully matches the real world.
 Join Ben Pappalardo, User Experience and Design Consultant at Insight, as he explores this emerging topic.