Usability testing is a critical aspect of determining whether your decisions and designs actually work for the people they effect. But how can you add this process into your workflow—and your company's culture?

Come discover how to build or improve your usability testing system with researchers from Hyland’s UX Lab. Listen to first-hand examples on what has worked—and what hasn't—so you can improve your organization’s efforts.

Speaker:

Marc Majers is a User Experience Designer at Hyland, a UX consultant for TheoremCX and an adjunct professor at the University of Akron. He’s worked in application, software and website design for over 20 years, won industry awards, and ultimately gained skills in e-commerce, user research, interaction design, digital strategy, conversion rate optimization, and usability testing. He’s worked with organizations such as Progressive Insurance, Cleveland Institute of Art, and local advertising agencies like Wyse.

He is author of “Don’t Fear The Forward: The Secret to Building Successful Websites” and president of Leading Hands Through Technology, a nonprofit that helps other nonprofits with technology.

Agenda:

6:30-7 p.m.: Food/Networking

7-8 p.m.: Presentation followed by a Q&A session