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World Usability Day: Design for Good or Evil

  • Thursday, November 08, 2018
  • 8:00 AM - 4:30 PM
  • The Foundry - 1831 Columbus Rd, Cleveland, OH 44113


Design for good or evil

A product’s design can be clear or confusing; fun or frustrating; helpful or harmful. As user experience professionals, we help determine a person’s interaction with and reaction to the technology, products and services they use each day. 

But a well-designed product doesn’t just happen. It involves research, planning, design and development. It recognizes that every user is unique, while also knowing a common thread among most people exists. 

Our work often happens behind the scenes, but the results are front and center. So, will our work enlighten or endanger its users? Will our designs improve lives or make them more difficult? Will our products and projects be a force for good—or for evil?

The 13th annual World Usability Day (WUD) event will be celebrated globally on November 8, 2018. Programs will be organized in over 40 countries around the world. The Northeast Ohio chapter of the User Experience Professionals Association (UXPA CLE) has been hosting a special event since 2005 for members and associated students, professionals and user advocates in the region. This year’s all-day event will be held at The Foundry, in downtown Cleveland.


 Time  Event  Speaker
8:00 AM
8:45 AM
Registration & Breakfast  
8:45 AM
9:00 AM
Opening Announcements
9:00 AM 10:00 AM Opening Keynote: Tech Ethics for the Rest of Us Curt Arledge
10:00 AM 10:10 AM Break/Visit Sponsor Booths  
Track 1
10:10 AM 11:00 AM
Lessons from the Bedroom: UX Design from Human Intimacy Xyla Foxlin
Parihug/Beauty & the Bolt
Track 2
10:10 AM 11:00 AM
Research for Empathy Driven UX Strategy - The Human Side of Healthcare Decision Making Matthew Russo
Medical Mutual
11:00 AM 11:10 AM  Break/Visit Sponsor Booths  
Track 1
11:10 AM 12:00 PM
Designing Trustable AI Experiences
Carol Smith
Uber ATG

Track 2
11:10 AM 12:00 PM
Virtual Reality - The Good, the Bad and the Ugly

Nick Dauchot
Balance Innovation & Design

12:00 PM 1:00 PM Lunch/Visit Sponsor Booths  
Track 1
1:00 PM 1:50 PM

Onboarding Patterns: When Persuasive Design and Ethics Collide

Paul Sherman
Kent State University
Track 2
1:00 PM 1:50 PM
This is Your Brain On UX: How design can foster an unhealthy (and unethical) addiction, and how to avoid it. Alaina Phillips
1:50 PM 2:00 PM Break/Visit Sponsor Booths  
Track 1
2:00 PM 2:50 PM 
Accidentally Evil Nicole Capuana
Track 2
2:00 PM 
2:50 PM
Make Your Customers Dance: The Key to User Experience is Knowing Your Audience Marc Majers
Hyland Software
2:50 PM 3:00 PM Break/Visit Sponsor Booths  
3:00 PM 4:00 PM Closing Keynote: How to Sell Your Ideas to Anyone Zack Naylor
4:00 PM 4:30 PM Closing Announcements and Raffle  
4:30 PM Networking - Brick and Barrel  


The Foundry
1831 Columbus Road
Cleveland, OH. 44113


UXPA Members: $135
Non-Members: $165
WUD & One Year UXPA Cleveland Membership: $180
Students: $100

Free at The Foundry. There are two parking lots available, one on each side of the building. Entry to The Foundry is on Columbus Road off the smaller parking lot on the left of the building.


To the Foundry from your location


You may cancel and receive a full refund up to 30 days before the event (October 8, 2018). Within 30 days before the event you can receive a 50% refund up until one week prior to the event. There will be no refunds within a week of the event.


A special thank you to all of our sponsors for their support of World Usability Day 2018 event and of UXPA Cleveland. This event would not be possible without their generous support. 

Platinum Sponsors:


Silver Sponsors:


HireTech Group Logo

Bronze Sponsors:

Beacon Hill Technologies logo

In Kind Sponsors:

    axure logo Rosenfeld LogoO'Reilly

SketchORCAA logo          

Nir & Far logo

Become a Sponsor

Want to be a sponsor of WUD 2018? To learn how you can become a sponsor of WUD 2018, download the sponsorship form.


Student Scholarship

UXPA Cleveland's World Usability Day conference is an ideal opportunity to expand your education. But as a college student, we realize your budget may be strapped. Want to spend the day surrounding yourself with knowledge—and a talented network? You could earn a scholarship to attend our all-day event. To apply, submit an essay (500 words or fewer) explaining why you would like to attend World Usability Day and what you hope to gain from the experience.

Deadline to submit your essay: October 1, 2018

Please email your essay to president@uxpacleveland.org. Decisions will be made by UXPA Board and will be announced on October 15, 2018.

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