About Us

Our History

Established in 2003, NEOUPA (pronounced knee-oh-puh) was the official Northeast Ohio chapter of the international Usability Professionals' Association (UPA). NEOUPA was started to educate, motivate and promote usability throughout Northeast Ohio for individuals interested in, involved in or responsible for websites, applications, software or any other type of user interface where usability is a key to success. In 2012, the UPA rebranded itself as the User Experience Professionals Association (UXPA). NEOUPA followed suit with its own rebranding to UXPA Cleveland in 2013.

Usability affects everyone – whether you’re building or in charge of a website or you are the actual user of the interface, if something is not usable, people simply are not going to use it or be satisfied with the experience. Thus, NEOUPA doesn’t attract only the usability, interaction designer or user experience professional, but it’s also designed for the creative designer, copywriter, software engineer, marketer, and business owner alike. It’s designed for individuals in many different types of roles who have one very important common goal – making things easier to use for the people who intend to use it.

So please, take a moment to check out the benefits of becoming a member today. Or, check out our upcoming events to meet other local usability advocates in the area and learn something new. We’re excited about the passion for usability in our community and enjoy the opportunity to provide a platform to share, support, collaborate and mentor. We hope to see you soon.

Executive Board Members / Officers - 2017


Laura Stoll, Discover

Vice President

Jessica Becker, Case Western Reserve University (2018 President)


Joshua Randall, Sherwin-Williams


Barbara Le-Wharton, Tarkett


Sarah Conway, OEConnection

Director of Social Media

Krista Newill, Zakadoodle Creative

Event Planning Committee

Felesia McDonald, OEConnection
Jessica Fretthold, Point To Point
Kassey Sikora, Sherwin-Williams
Dawn Burngasser, Rosetta
Jennifer Callahan, 3 Dogs Digital
Katherine Dill, GO2 Advertising Agency
Denise Kadilak, Blackbaud
Anna-Dawn Maynard, Hyland
Amy Hawk, Lakeland Community College


Student Liaison

Monica Ralston

Senior Advisory BoardBecky Bristol

Becky Bristol
Robert Kreigh
Marc Majers

Immediate Past President

Andrew Pucci, Society of Grownups

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